The IMAGE of a COMPANY - Manual For Corporate Identity

Various

ISBN 10: 1854544047 / ISBN 13: 9781854544049

Published by Architecture Design & Technology Press, London, 1990

About this Item

16 illustrated articles about corporate identity, with analyses of famous companies. Mint new copy of scarce book. 10 x 14, 224 pp, b/w & color illus, gray endpapers. Oversize Hardcover in black cloth boards w gray stamping, in black & color jacket.

Seller Inventory # 12999

Bibliographic Details

• Title: The IMAGE of a COMPANY - Manual For Corporate Identity
• Publisher: Architecture Design & Technology Press, London
• Publication Date: 1990
• Language: English
• ISBN 10: 1854544047
• ISBN 13: 9781854544049
• Binding: Hardcover
• Edition: Presumed 1st printing.
• Condition: As New.
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.