INTERNATIONAL MARKETING STRATEGY : Analysis, Development and Implementation

Phillips, Chris; Doole, Isobel; Lowe, Robin

Language: English

Published by Routledge, London, UK, 1994

0415089859 / 9780415089852

  • First Edition
  • Softcover
  • Used
See all details
Heritage seller

Seller: 100POCKETS, Berkeley, CA, U.S.A.100POCKETS

4-star seller

AbeBooks seller since March 7, 2000

View this seller's items
Softcover

Condition: Used - Near fine

US$ 28.75

US$ 7.50 shipping 
Ships within U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns
Save for laterCreate a Want for similar items

Item description from seller

Text/BRAND NEW & Bright. Illustrated soft cover/NF. Textbook. International marketing of both goods and services. Assessment of marketing environment(s) and strategic options, followed by guidance of tactical implementament. Text in 12 chapters, 3 parts. The chapters are: 1, Introduction to International Marketing; 2, The Int'l Trading Environment; 3, Market Considerations in the Int'l Environment; 4, Int'l Marketing Research & Opportunity Analysis; 5, Int'l Marketing Planning & Organisation; 6, Int'l Marketing Strategies; 7, Market Entry Strategies; 8, Int'l Product Management; 9, The Management of Int'l Marketing Communications; 10, The Management of Int;l Distribution & Logistics; 11, Pricing for Int'l Markets; and, 12, Implications for Int'l Marketing Strategies.

Seller Inventory # 006246

Report this item
Title
INTERNATIONAL MARKETING STRATEGY : Analysis, Development and Implementation
Author
Phillips, Chris; Doole, Isobel; Lowe, Robin
Publisher
Routledge, London, UK
Publication year
1994
Condition
Near Fine
Dust jacket
None as Issued
Binding
Paperback
Language
English
ISBN 10
0415089859
ISBN 13
9780415089852
Edition
First Edition, First Thus
Seller catalogs
Economics, International Relations, Memoir, Autobiography

100POCKETS

Berkeley, CA, U.S.A.

4-star seller

AbeBooks seller since March 7, 2000

Shipping rates within U.S.A.

Item5 to 14 business days3 to 6 business days
First itemUS$ 7.50US$ 15.25
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay

Store description

Online book business based in Berkeley, California. ... We have a in house photographer and since 2000 - have provided 34,208 seller-supplied photographs of our book inventory to date [05/01/2026]. Request photographs of a book not yet photographed? Questions? Email us at pockets100[at]msn.com.

Seller's business information

100POCKETS

CA, U.S.A.

Contact sellerView this seller's itemsView seller's storefront