The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Ries, Laura; Ries, Laura; Ries, Al

ISBN 10: 0887309372 / ISBN 13: 9780887309373

Published by Harperbusiness (edition First Edition), 1998

About this Item

With dust jacket. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 0887309372-11-1-29

Bibliographic Details

• Title: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
• Publisher: Harperbusiness (edition First Edition)
• Publication Date: 1998
• Language: English
• ISBN 10: 0887309372
• ISBN 13: 9780887309373
• Binding: Hardcover
• Edition: First Edition.
• Condition: Good
• Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.

About the Author

Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.