Indian Retail Sector : The Changing Scenario

The competitive landscape of the retail industry is going through a period of dramatic change . Electronic retailers and store based retailers are expanding beyond their local markets to become global businesses. Innovative retail entrepreneurs are taking advantage of the new opportunities to become the next generation of industry players. From the conventional Kirana shops, bazars, mandis, the Indian retail market is moving towards departmental stores, shopping malls, hyper markets and franchise retail chains. Traditional retailers need to understand the change and adapt themselves or may have to shut shops. To be a successful manager in the retail industry, one needs to understand the functional aspects of the business including operations management stores layout and display, promotional campaigns, customer service and execution of the retail plans. The book discusses in detail about the various perceptions of retailing business along with citing the present retail scenario in the country. It explores in detail about the effective merchandising and merchandise display techniques adopted by retailers throughout the world. The book comprises of several industry insights and case studies focusing on various perspectives of retailing.…