Series: Routledge Library Editions: Marketing. Num Pages: 348 pages, black & white illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 566. . 2014. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: Industrial Advertising Copy (RLE Marketing): Volume 9 (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138791067
ISBN 13: 9781138791060
Binding: Hardcover
Edition: 1st Edition
Condition: New

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Synopsis

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.

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