Title: The Inmates are Running the Asylum : Why High Tech Products Drive Us Crazy and How to Restore the Sanity
Publisher: Pearson Education, Limited
Publication Date: 1999
Language: English
ISBN 10: 0672316498
ISBN 13: 9780672316494
Binding: Hardcover
Edition: 1st.
Condition: Good

About this title

Synopsis

Armed with solutions to the dilemma of how dependent every one of us is becoming on electronic products, the author argues that, despite appearances, business executives are simply not in control of the high-tech industry. He explains how talented people continuously design bad technology-based products and uses his own work to show businesses of all sizes how to harness talent to create products that will both thrill users and grow the bottom line. Annotation c. by Book News, Inc., Portland, Or.

About the Author

Alan Cooper is a software author and visionary whose industry credits include creating the visual programming interface for Microsoft's Visual Basic. His one-man crusade for better design in the '90s has evolved into the Cooper Interactive Design firm, which he founded in 1992. As an industry leader, he is frequently speaking at computer conferences such as VBITS as well as meeting with industry leaders to provide guidance and direction.

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