Innovation Management (Paperback)

Paperback. Build up a common understanding of innovation and creativity In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios. Authoritative and rigorous in its coverage and richly supported throughout by real world examples and case studies from Europeand the wider world, this book will equip the reader with a firm and applied knowledge of this important subject. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…