The Innovation Marathon: Lessons from High Technology Firms (Jossey Bass Business & Management Series)

Jelinek, Mariann; Schoonhoven, Claudia Bird

ISBN 10: 1555425984 / ISBN 13: 9781555425982

Published by Jossey-Bass (edition First Edition), 1993

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1555425984-11-1

Synopsis:

Microelectronics firms in the U.S. face one of the most intensely competitive business environments in the world, leading the way for all industries. In automobiles, textiles, steel, and other basics as well as service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with business control.

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage.

About the Author: MARIANN JELINEK is the Richard C. Kramer Professor of Business Administration at the Graduate School of Business Administration, College of William and Mary. CLAUDIA BIRD SCHOONHOVEN is professor of business administration at the Amos Tuck School of Business, Dartmouth College.

Bibliographic Details

Title: The Innovation Marathon: Lessons from High ...
Publisher: Jossey-Bass (edition First Edition)
Publication Date: 1993
Binding: Paperback
Condition: Very Good
Edition: First Edition.