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Bibliographic Details

Title: The Innovation Marathon : Lessons from High Technology Firms
Publisher: Wiley & Sons, Incorporated, John
Publication Date: 1993
Language: English
ISBN 10: 1555425984
ISBN 13: 9781555425982
Binding: Soft cover
Edition: 1st ed.
Condition: Very Good
Weight: 1.499 pounds

About this title

Synopsis

Microelectronics firms in the U.S. face one of the most intensely competitive business environments in the world, leading the way for all industries. In automobiles, textiles, steel, and other basics as well as service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with business control.

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage.

About the Author

MARIANN JELINEK is the Richard C. Kramer Professor of Business Administration at the Graduate School of Business Administration, College of William and Mary. CLAUDIA BIRD SCHOONHOVEN is professor of business administration at the Amos Tuck School of Business, Dartmouth College.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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