What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.

About the Author

Mark Dodgson is Director of the Technology and Innovation Management Centre at the University of Queensland Business School, Australia.

David Gann is Head of Innovation and Entrepreneurship and Chair in Technology and Innovation Management at Imperial College London.

"About this title" may belong to another edition of this title.

Store Description

My ABE-uploaded stock is based at my shop Ystwyth Books in Aberystwyth -often described by customers as 'the best bookshop in Wales'.

Visit Seller's Storefront

Seller's business information

Ystwyth Books
United Kingdom

Sale & Shipping Terms

Terms of Sale

Book normally dispatched within 2 days of receipt of payment. Details of absence
posted on site. Postage at cost.Books returnable if wrongly described within 7
days, contact me first please. Payment currently in sterling cheques or credit
cards through ABE Commerce or Paypal.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	14 to 45 business days	5 to 10 business days
First item	US$ 10.68	US$ 13.15

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment Methods

Check Money Order Cash PayPal Bank Draft Bank/Wire Transfer

Add to Wants

Items related to Innovation: A Very Short Introduction

Innovation: A Very Short Introduction

Dodgson, Mark; Gann, David

Used - Soft cover

About this Item

Bibliographic Details

About this title

Synopsis