Integrating Business and AI: Developing, Selling and Implementing Artificial Intelligence in Business

Integrating Business and AI is a comprehensive guide that bridges the gap between technical AI knowledge and practical business applications. It offers strategies for developing, marketing, and leveraging AI solutions across industries.

This book provides readers with actionable insights into AI integration, offering dual perspectives for both vendors and users. It delves into the theoretical foundations of AI technologies while presenting practical frameworks for assessing AI readiness and implementing AI across various business functions. Readers will benefit from detailed strategies for marketing and selling AI solutions, enabling vendors to effectively communicate their value to potential clients. For business users, the book offers guidance on managing AI-driven organizational transformation, addressing workforce concerns, and leveraging AI to gain a sustainable competitive edge. Additionally, the book addresses critical aspects of data management and privacy, helping businesses navigate the challenges of handling sensitive information.

Designed for business leaders, entrepreneurs, AI developers, students, and decision-makers, this book is ideal for those seeking to understand and implement AI in business contexts. It is particularly suited for courses in Business and AI, Digital Business, Innovation and Entrepreneurship, and Technology in Business at undergraduate and postgraduate levels.

Alexandrina Pauceanu is a professor at the EU Business School, and examination chair at The Entrepreneurship Academy Romania.

Francesco Derchi is a professor at Les Roches Global Hospitality Education and Chair of Digital Business - OPIT. Open Institute of Technology.