Internet Marketing : A Practical Approach

Charlesworth, Alan

ISBN 10: 0750686847 / ISBN 13: 9780750686846

Published by Taylor & Francis Group, 2009

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Seller Inventory # GRP95824113

Bibliographic Details

• Title: Internet Marketing : A Practical Approach
• Publisher: Taylor & Francis Group
• Publication Date: 2009
• Language: English
• ISBN 10: 0750686847
• ISBN 13: 9780750686846
• Binding: Soft cover
• Edition: 1st Edition.
• Condition: Very Good
• Weight: 1.854 pounds

About this title

Synopsis

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.

Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations.

More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.