The techniques for jump-starting your brain are wacky as presented here by freelancer Wecker and Hall, founder of the Richard Saunders International Eureka! Mansion in Cincinnati, Ohio, home of the Eureka! Stimulus Response learning system, which taps into your B.O.S., or Brain Operating System. (If you're wondering why a guy named Hall would call his school Richard Saunders?it was Benjamin Franklin's pen name). Frequently quoting Franklin and Hall's five-year-old daughter Kristyn, the authors set about turning readers into Trained Brains. They suggest you become adventurous ("Have dinner at the fourteenth restaurant listed in the yellow pages"), believe in magic, analyze yourself (do you see yourself as sophisticated? boring?) and relax your dressing style ("Wearing a tie to a Eureka! Stimulus Response effort is a hanging offense"). Readers are likely to find the toys in this playpen too distracting to move on to problem solving. Fortune Book Club, Executive Program, BOMC and QPB alternates.
Copyright 1995 Reed Business Information, Inc.

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