Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace
Language: English
Published by McGraw-Hill, 2007
- First Edition
- Hardcover
- Used
Seller: Alpha 2 Omega Books BA, Southampton, HANTS, United KingdomAlpha 2 Omega Books BA
AbeBooks seller since March 22, 2010
Condition: Used - Fine
US$ 21.26
Quantity: 1 available
Add to basketItem description from seller
Fine condition.McGraw-Hill,2007.First edition-first printing(1 2 3 4 5 6 7 8 9 0).Green hardabck with red borders(gilt lettering to the spine) with Dj(two small nicks and crease on the edges of the Dj cover),both in fine condition.The book is new with a crease on the edges of the pages.319pp including index.Price un-clipped.
Seller Inventory # 16046
- Title
- Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace
- Author
- Rentel, Ron
- Publisher
- McGraw-Hill
- Publication year
- 2007
- Condition
- Fine
- Dust jacket
- Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071477918
- ISBN 13
- 9780071477918
- Edition
- First edition-first printing.
- Series
- Book 45 of 81: MARKETING/SALES/ADV & PROMO
- Seller catalogs
- Business & Investing : Economics
What really makes consumers tick?
It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits.
Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside the minds of the people who are setting the trends in art, music, technology, fashion, health, and every kind of consumer product and service. Based on thousands of hours of consumer research conducted by Consumer Eyes, a prominent New York-based marketing firm, this book uncovers nine influential consumer types and reveals how to connect with them, market to them, and create the products that will not only win them over, but their entire social networks as well!
Consumer Eyes founder Ron Rentel takes an entertaining yet serious look at today's most emblematic consumers, analyzing everything from the products they buy, to the activities they enjoy, to the behaviors and attitudes they exhibit. You'll meet such real-life characters as:
- Karma Queens-women of a certain age who combine a desire to be in harmony with the universe with an appreciation of material pleasures
- Parentocrats-who act out of love to assure their kids security and happiness, yet often deny them the classical joys of childhood
- Denim Dads-for whom family involvement means more than climbing the corporate ladder
- Innerpreneurs-chief managers of their own “brand,” they find their inspiration within themselves
By using C-Types-rich, three-dimensional consumer portraits combining quantifiable data with expressions of personality-Rentel identifies and illuminates the consumers who set the trends. He not only helps you understand Karma Queens, Geek Gods and other consumer types on a deeper level in order to reach them more effectively in your marketing and advertising, he also offers fresh insight into managing your brand and your business.
"Synopsis" may belong to another edition of this title.
About the Author
Ron Rentel is the founder of Consumer Eyes, a leading brand and innovation consultancy, which creates customized methodologies that can encompass both long-term strategy and pipeline work and/or highly specific near-in product execution and tactics. He is also cofounder of BuzzBack Market Research, an online market research company. Visit Ron Rentel at consumereyes.com.
"About the title" may belong to another edition of this title.
Alpha 2 Omega Books BA
Southampton, HANTS, United Kingdom
AbeBooks seller since March 22, 2010
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 21 business days | 7 to 18 business days |
|---|---|---|
| First item | US$ 30.43 | US$ 33.07 |
Payment methods
- Bank Wire Transfer
- Invoice
- Paypal
Store description
Alpha 2 Omega Books: We are an independent online bookseller, based near Southampton, Hampshire in the South of England, with approximately 9,000 books - first editions, scarce, hard to find, out-of-print, as well as brand new. We specialise in biographies, autobiographies, literature & fiction, rare and collectable books. We have been in business for more than 22 years with many satisfied customers. We are a member of The Booksellers Association.
Specialty
Rare & out of print books, General, Literature & Fiction, Autobiographies, BiogarphiesSeller's business information
Alpha 2 Omega Books BA
United Kingdom
Terms of sale
Privacy Policy
Our privacy policy sets out what personal buyer information we receive from Abebooks, how we use it and under what circumstances, if any, Alpha 2 Omega Books will share it with other parties. Alpha 2 Omega Books abide by and are compliant with the Data Protection Act 1998 (herein referred to as “The DPA”) and the General Data Protection Regulation (herein referred to as “The GDPR”) which comes into effect on 25th May 2018. Alpha 2 Omega Books are committed to keeping buyers’ personal information secure and confidential.
Lawful Basis for Processing Personal Data
For the purposes of GDPR, Alpha 2 Omega Books are the Data Processor when selling on Abebooks and process all personal data lawfully, fairly and in a transparent manner. Under Article 6 of The GDPR, the lawful basis on which Alpha 2 Omega Books process personal data received from **Abebooks **is that of “Contract” - whereby processing is necessary in order to fulfil buyer orders and enquiries. Alpha 2 Omega Books retain information provided by Abebooks, such as transaction information for internal financial accounting purposes. It is a legal requirement to retain this information for a period of 7 years.
Data Alpha 2 Omega Books Receive: Personally Identifiable Information
Alpha 2 Omega Books receive personally identifiable information from Abebooks only when it is voluntarily submitted by buyers when placing an on-line order. The data Alpha 2 Omega Books receive includes: name, billing address, delivery name, delivery address, e-mail address, date of order, items ordered, value of items ordered, method of payment, chosen method of delivery. Alpha 2 Omega Books do not sell or rent personally identifiable information to any third party for any purpose.
How Alpha 2 Omega Books use buyers’ personal information
Alpha 2 Omega Books may use any personal buyer information provided by Abebooks to:
•process and dispatch buyers’ order/s
•carry out regulatory checks to meet our legal obligations
•prevent and detect crime
•develop and improve our products
•undertake anonymised statistical analysis (Alpha 2 Omega Books won’t be able to identify individuals from this data)
Alpha 2 Omega Books treat all information they hold about buyers as private and confidential. Alpha 2 Omega Books will not reveal any personal details or details concerning buyers’ orders to anyone not connected with us, unless:
•a buyer asks us to reveal the information, or Alpha 2 Omega Books have a buyer’s permission to do so
•Alpha 2 Omega Books are required or permitted to do so by law
•it is required by law enforcement, fraud prevention or credit reference agencies
Data Subject Access Requests
Under GDPR, buyers are entitled to obtain from Alpha 2 Omega Books (the Data Processor for the purposes of GDPR when selling on Abebooks a copy of the data held concerning them and to have any inaccuracies in the data rectified. Alpha 2 Omega Books are obliged to provide this data to within 1 calendar month of the request and free of charge. However Alpha 2 Omega Books have the right to refuse or charge for requests that are manifestly unfounded or excessive and repetitive.
Payment Methods Accepted
We accept MasterCard,Visa,American Express,Discover, via Abebook payment. We
also accept most credit/debit cards via PayPal, UK(£) Bank Transfer UK(£) , International Bank
Transfer (please contact us via email for details).
Packaging
The books are packed securely and carefully in bubble wrap and posted in bubble
jiffy bags or cardboard boxes. The despatch note is included within. With every book you will get
a free Alpha 2 Omega Books Bookmark. All our orders shipped from UK.
Refunds and Returns
Any book, you feel does not fit the description, may be returned for refund of
purchase and postage costs, within thirty (30) days from receipt, provided it is
returned in the same condition as it was received. Please, however, inform us
first. All other returns or refunds will be at our discretion.
Customs/Import Fees
For delivery, you may be subject to import duties
and taxes which are levied once the package reaches the destination country when
ordering goods from ¿us¿.
Please note that when ordering from Alpha 2 Omega Books, you are considered the
importer of record and must comply with all laws and regulations of the country
in which you are receiving the goods.
Customs policies vary widely from country to country, so you should contact your
local customs office for further information.
USA Tariffs
The executive order going into effect on August 29, 2025, removes a long-standing “de minimis” tariff exemption for most goods valued under USD $800. However, this change does not apply to “informational materials” like books, magazines, music media, which are still exempt from tariffs under US law 50 USC 1702(b)(3).
US Customs and Border Protection confirmed the exemption on August 28, 2025, stating that the “duty-free de minimis treatment shall remain available for [sic] goods covered under 50 U.S.C. § 1702(b) – such as certain donations and informational materials.”
Images
Please note that most photos of the books are stock images, however, should you
require an actual photo of the book, then we can send you a digital image upon
your request.
Stock Availability
Books advertised for sale are in stock, however, because we sell via other
websites, sometimes due to timing issues, the item may have been sold but not
removed from the website. In these circumstances, we will try to obtain a
further copy for you.
How to Contact Us:
You can reach us by email at: alpha2omegabooks@sky.com
Contact name: Alex Samos
You can reach us by phone at: +44(0)7546916075
Our mailing address is:
Alpha 2 Omega Books
Unit 3, Waterloo Industrial Estate
Southampton
Hants
SO30 2QT
United Kingdom
Shipping terms
Shipping cost is additional to the book price.Orders usually ship within 2
business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If
your book order is heavy or oversized, we may contact you to let you know extra
shipping is required.
We offer FREE Delivery to UK for all orders (UK addresses only), including
Channel Islands and Isle of Man. All books shipped within the UK are sent via
Royal Mail or Parcel Force.
If you require an urgent delivery, we offer Express Delivery Service, via Royal
Mail Special Delivery Next Day, at a cost.
UK
Royal Mail Special Delivery Next day, £10.90 (max weight of 2 Kg)
High value books will be shipped in UK via Recorded Delivery or Special Delivery
Next Day, or via Parcel Force.
All international sales sent via Royal Air Mail or courier.
Europe
Royal Air Mail, £14.00 (max weight of 2 Kg) - Each additional book £6.00
Royal Air Mail International Signed and Tracked For, £16.00 (max weight of 2 Kg) - Each additional book £6.00
U.S.A.
Royal Air Mail, £23.00 (max weight of 2 Kg) - Each additional book £8.00
Royal Air Mail International Tracked & Signed For, £25.00 (max weight of 2 Kg) - Each additional book £8.00
Rest of the World
Royal Air Mail, £23.00 (max weight of 2 Kg) - Each additional book £8.00
Royal Air Mail International Tracked & Signed For, £26.50 (max weight of 2 Kg) - Each additional book £8.00