Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Killer Web Content: Make the Sale, Deliver the Service, Build the Brand : Make the Sale, Deliver the Service, Build the Brand
Publisher: Bloomsbury Publishing Plc
Publication Date: 2008
Language: English
ISBN 10: 071367704X
ISBN 13: 9780713677041
Binding: Soft cover
Edition: 1st Edition.
Condition: Good
Weight: 1.168 pounds

About this title

Synopsis

Written by an internationally-acclaimed specialist in the field, Killer Web Content gives you the strategies and practical techniques you need to make your website really work for you.

On the Internet, if you're not read, you're dead. Killer Web Content is an accessible, concise, and practical guide to the strategies and techniques you need to get the very best out of your online content.

This book helps readers to:
- provide visitors to their website with the right content at just the right time
- write compelling Web content that users really respond to and want more of
- make sure their website has the best possible chance of getting into the first page of search results
- understand the benefits of blogs, RSS, and e-mail newsletters

Web content is an increasingly important asset. It helps sell products and deliver services. From software companies to universities to governments, online content is something that has to be done right.

About the Author

Gerry McGovern is managing partner at a consultancy that focuses on
maximising value from Web content. He has been involved in the Internet
since 1994, and has worked on Internet assignments in 35 countries.
Gerry has published four books on Web content.

"About this title" may belong to another edition of this title.

Store Description

Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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Better World Books Marketplace, Inc.
55742 Currant Road, Mishawaka, IN, 46545, U.S.A.

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