THE LEADING STYLE BOOK OF NEW YORK'S LATEST FASHIONS. FALL AND WINTER 1929-1930. CATALOGUE NO. 219

First edition. 14" x 10-1/2" pictorial wrappers. Quarto. 306 pp. including wrappers. The front wrapper is a very colorful and striking picture of the hustle and bustle of 42nd Street and Times Square. The rear colorful wrapper shows many different types of shoes for men and women. The company was founded in the late 1800s as the National Cloak & Suit and was renamed National Bellas Hess Company around 1910. It was a mail order seller of various consumer products to include men's, women's, and children's clothing, hats, gloves, shoes, luggage, pens and pencils, cosmetics, jewelry, clocks, watches, silverware, tableware, linen, curtains, dolls, toys, handkerchiefs, blankets, silk, etc. Black and white illustrations throughout as well as numerous color illustrations. Each item is described and prices are shown. Light soiling; 2" closed tear at the top of the spine and the previous owner's name written in light ink along with the date. Light wear to fore-edges and a few short closed tears else a beautiful catalog in very good plus condition.