The LITTLE BLUE BOOK of ADVERTISING - Fifty-Two Small Ideas That Can Make a Big Difference
Language: English
Published by portfolio/Penguin, New York, 2006
- First Edition
- Hardcover
- Used
Seller: Ed Buryn Books, Nevada City, CA, U.S.A.Ed Buryn Books
AbeBooks seller since April 10, 2008
Condition: Used - As new
US$ 10.00
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 16914
- Title
- The LITTLE BLUE BOOK of ADVERTISING - Fifty-Two Small Ideas That Can Make a Big Difference
- Author
- Lance, Steve and Jeff Woll
- Publisher
- portfolio/Penguin, New York
- Publication year
- 2006
- Condition
- As New.
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1591841240
- ISBN 13
- 9781591841241
- Edition
- 1st edition/1st printing.
This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:
-
#3 Read what your customer reads, watch what she watches
-
#10 Quality is the absence of nonquality signals
-
#15 Sell the benefit, the advantage, and the feature—in that order
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#19 Get the no-bodies out of your approval process
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#41 Know when and how to scream “sale”
Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.
"Synopsis" may belong to another edition of this title.
About the Author
Jeff Woll and Steve Lance are partners at Unconventional Wisdom, a creative resource group. Lance was formerly a creative director with Della Femina, Travisano & Partnersand creative director of NBC. Woll was a twenty-year veteran of OgilvyWorldwide, including stints as COO of their Montreal office and CEO of Ogilvy & Mather Partners in New York. Both authors have won numerous industry awards.
"About the title" may belong to another edition of this title.
Ed Buryn Books
Nevada City, CA, U.S.A.
AbeBooks seller since April 10, 2008
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 2 to 4 business days |
|---|---|---|
| First item | US$ 5.75 | US$ 9.95 |
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Ed Buryn Books
CA, U.S.A.
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