The Languages of Edison's Light - 1st Edition/1st Printing

Bazerman, Charles

ISBN 10: 026202456X / ISBN 13: 9780262024563

Published by The MIT Press [1999], Cambridge, Massachusetts And London, England, 1999

About this Item

A marvelous first edition/first printing in Fine condition in alike dust-jacket with minor closed tear to lower front corner; Insightful study of technology not only as a material system but as a system of meaning; B & W Photographs; 8vo; 416 pages.

Seller Inventory # 46107

Bibliographic Details

• Title: The Languages of Edison's Light - 1st Edition/1st Printing
• Publisher: The MIT Press [1999], Cambridge, Massachusetts And London, England
• Publication Date: 1999
• Language: English
• ISBN 10: 026202456X
• ISBN 13: 9780262024563
• Binding: Hardcover
• Edition: First Edition; First Printing.
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • Collection Starter::Hundred Dollars or Less

About this title

Synopsis

Technology is business, and dealing with the media, the public, financiers, and government agencies can be as important to an invention's success as effective product development. To understand how rhetoric works in technology, one cannot do better than to start with the American inventor Thomas Alva Edison and the incandescent light bulb.Charles Bazerman tells the story of the emergence of electric light as one of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, and in boardrooms, city halls, newspapers, and the consumer marketplace. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success.

About the Author

Sumit Ganguly is Professor of Government at the University of Texas at Austin.