Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results
Language: English
Published by Kogan Page, 2021
- First Edition
- Softcover
- New
Seller: Olimpianbooks, Avon Lake, OH, U.S.A.Olimpianbooks
AbeBooks seller since May 16, 2024
Condition: New
US$ 25.99
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- Title
- Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results
- Author
- Cleveland, Brad
- Publisher
- Kogan Page
- Publication year
- 2021
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1789666872
- ISBN 13
- 9781789666878
- Edition
- 1st Edition
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR
Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile. Failing to build the necessary strategy, culture and processes, they suffer from high costs, dissatisfied customers and brand damage.
The mandate to get customer experience right is real and urgent. Leading the Customer Experience is a guide to shaping experiences that win loyalty and deliver outstanding business results. It provides a bold, step-by-step approach that will get you and your team pointed in the right direction. And equipped to make sound decisions along the way.
Leading the Customer Experience is easy to understand and imminently practical. It is based on the author's extensive experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C organizations in the private and public sectors.
The author's down-to-earth explanations cut through jargon and clutter, while stories and examples bring important principles to life. Leading the Customer Experience is relatable to anyone leading, managing or aspiring to better understand customer experience.
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Olimpianbooks
Avon Lake, OH, U.S.A.
AbeBooks seller since May 16, 2024
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