Letters of Credit: A View of Type Design

TRACY, Walter

ISBN 10: 0879236361 / ISBN 13: 9780879236366

Published by David R. Godine, Boston, 1986

About this Item

Large octavo. 7 x 10 in. 223 pp. Illustrated with black & white reproductions of various type designs. Near fine in original blue cloth boards with some foxing to edge of text block and very good in pictorial dust jacket with light sunning and rubbing to edges. Seller Inventory # 7083

Bibliographic Details

Title: Letters of Credit: A View of Type Design

Publisher: David R. Godine, Boston

Publication Date: 1986

Binding: Hardcover

Condition: Near fine

Dust Jacket Condition: Very good

Edition: First American Edition, First Printing.

About this title

Synopsis:

The revolution in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.

About the Author:

Typographer, writer, and designer of books, magazines, and newspapers, Walter Tracy was born in 1914 and began his career as a compositor. After several years in advertising, he went on to direct the English Linotype letter design program from 1947 to the mid-1970s. He served as typographic adviser to the London Times after Stanley Morison's death, where he adapted Morison's Times New Roman designs for the demands of modern printing. A specialist in typefaces for newspapers, Tracy also designed a number of particularly successful non-roman faces. He died in 1995.