Licks, Sticks and Bricks: A World History of Ice Cream

From the card-sleeve:

“ The bell of an ice cream cart, the cry of a vendor on a summer evening or the jingle announcing the arrival of the ice cream cart van in your street … the refreshing taste of an ice lolly at the beach or by the swimming pool … Ice cream gateau as the climax of a meal or the centrepiece of a birthday treat …

Few people are without memories of happy times spent eating ice cream and for most of us – adults as well as children – it is a regular part of our diet. But where did ice cream come from? How did it become so universally popular – and who were the people and the companies behind its phenomenal success? Pim Reinders has drawn on public, private and company archives and collections from around the world and interviewed leading figures in the industry. Meticulously researched and lavishly illustrated, his book paints the most detailed picture yet of the development of a global business and of the evolution of ice cream’s place in our lives.