Lightning in a Bottle: The Proven System to Create New Ideas And Products That Work
Minter, David D.; Reid, Michael
Language: English
Published by Sourcebooks Inc, 2006
- First Edition
- Hardcover
- Used
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.The Maryland Book Bank
AbeBooks seller since September 1, 2010
Condition: Used - Very good
US$ 4.63
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- Title
- Lightning in a Bottle: The Proven System to Create New Ideas And Products That Work
- Author
- Minter, David D.; Reid, Michael
- Publisher
- Sourcebooks Inc
- Publication year
- 2006
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1402207344
- ISBN 13
- 9781402207341
- Edition
- 1st Edition.
"I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." -Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brands
David Minter and Michael Reid know innovation. For more than 25 years, they have contributed to the growth of such companies as Blockbuster, Dole, Viacom, Sony and Einstein Bagels.
Lightning in a Bottle presents Minter and Reid's simple seven-step system for creating ideas that work-one that improves new-product success rates from the standard one in 10 to one in two or better. Lightning in a Bottle also explains the top 10 reasons ideas fail, plus the dirty secrets of the research world, such as:
-Why focus groups don't work for new products
-How market segmentation is often a sham
-Why brainstorming in not effective in creating great new products
In the tradition of Execution and Good to Great, Lightning in a Bottle is the new must-have guide for business leaders.
"Synopsis" may belong to another edition of this title.
From the Publisher
--George Dean Johnson, Jr., co-founder and former CEO, Extended Stay America
"I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business."
--Mark R. Goldston, chairman and CEO, United Online, Inc. (includes NetZero, Juno, Classmates and MyPoints.com brands)
"Minter and Reid know what they are doing, and in Lightning in a Bottle share their keys to business success in language that is clear and compelling."
--Al Baldocchi private venture capitalist; member of the Board of Directors of Chipotle Mexican Grill
"Thunder, lightning, typhoons; Minter & Reid make it happen. The wisdom delivered in Lightning in a Bottle elevated our company's innovative, big idea to reality. Put down whatever you're reading, and capture Lightning in a Bottle."
--Tyler T. Tysdal founder and president, SmartCare Family Medial Centers; managing partner, TIVIS Ventures
"About the title" may belong to another edition of this title.
The Maryland Book Bank
Baltimore, MD, U.S.A.
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