Live First, Work Second

Live First, Work Second helps you understand the next generation - your children, your employees, your volunteers, patrons and donors ... and your future leaders. The book summarizes the collective intelligence of over 20,000 interviews with members of the next generations, and presents the findings in an accessible, sometimes irreverant style, in which the reader becomes a co-consiprator in creating better places to live and work.

Rebecca Ryan has been studying the next generation since 1998...and has been a Gen X'er all her life. Rebecca's firm, Next Generation Consulting, studies the life and work-preferences of 20-40 year olds. She shares that intelligence with business and community leaders around the world. Rebecca was named Entrepreneur of the Year by the U.S. Association for Small Business and Entrepreneurship and Communicator of the Year by Women in Communication. Rebecca's passion is engaging the next generation to create better places to live and work.