The War Lords : Measuring Strategy and Tactics for Competitive Advantage in Business

Vasconcellos, Jorge A.

ISBN 10: 0749428244 / ISBN 13: 9780749428242

Published by Kogan Page Careers Series, London England, 1998

About this Item

The War Lords : Measuring Strategy and Tactics for Competitive Advantage in Business 199pp some phone numbers on fep We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).

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Bibliographic Details

• Title: The War Lords : Measuring Strategy and Tactics for Competitive Advantage in Business
• Publisher: Kogan Page Careers Series, London England
• Publication Date: 1998
• Language: English
• ISBN 10: 0749428244
• ISBN 13: 9780749428242
• Binding: Cloth
• Edition: First Edition
• Condition: Near Fine
• Dust Jacket Condition: Very Good
• Seller catalogs:
  • Academic Education Learning Business

About this title

Synopsis

History has shown that the war gods are not on the side of the bold, the cautious, the large battalions or the most mobile armies, but on the side of those who follow certain principles of strategy. These principles are dealt with throughout The War Lords, starting with the third century B.C. and ending with the twentieth century business battlefield. This journey through history is completed with a detailed description of how to prepare and measure strategic success in the tradition of the classic, The Art of War, by Sun-Tzu, The War Lords transmits the lessons of history to those who want to win in the field of business with more than 200 examples from U.S. and international companies.

About the Author

Jorge Alberto Vasconcellos e Sa is a Professor of Business Administration at the University of Lisbon and holds an MBA from Columbian University. He is a Fulbright Scholar and is a holder of the Jean Monnet Chair, the highest European academic award. He is the author of four other books including The Winds of Change and The Modern Alchemists. His articles have appeared in leading journals including the Harvard Business Review and Journal of Business Strategy.