F. GYGI + CO. BERN : INSERATE UND NEUJAHRSKARTEN 1942-1954. (F. GYGI + CO., BERN : PAINTERS AND PLASTERERS.) Bound portfolio with 76 full-page, 2-color plates of graphic and typographic advertising and promotional art commissioned by Fritz Gygi + Co. of Bern, and created by some of the best Swiss graphic artists of the day, including: Herbert Auchli, Franz Fedier, Adolf Fluckiger, Hans Hartmann, Bernhard Luginbuhl, Dieter Roth, Robert Sessler, Hans Thoni, Otto Tschumi, Kurt Wirth and Ernest Witzig. The book is basically a "who's who" of Bern based graphic designers of the day. These ads for F. Gygi + Co. were featured on the back covers of KUNSTHALLE BERN (BERN ART MUSEUM) exhibition catalogs of the 1940s and 1950s. The New Year cards were sent out in the 40s and 50s to the Company's customers. Softcovers, 9.5x13 inches (24x33 cm), 6 prelim pages (title page, introduction) + 76 plates, each printed on its own leaf on paper stock of various colors and weight. Published by Fritz Gygi + Co., Bern, Switzerland; Printed by Stampfli & Cie, Bern, 1954. First Edition. The book was selected as one of the "Most Beautiful Swiss Books" of 1954. GOOD condition: The covers are toned / sunned, have shelf rubs, and a scrape to the spine; the inner pages are toned at the margins, otherwise tight, bright, clean, clear and unmarked. The graphic artwork is brilliant. A solid, presentable copy. A rare, inspirational resource for that graphic artist in your life or soul.

Seller Inventory # 003950

Contact seller

Report this item

Bibliographic Details

Title

MID-CENTURY SWISS GRAPHIC ART & DESIGN : F. GYGI + CO BERN / INSERATE UND NEUJAHRSKARTEN 1942-1954

Publisher

F. GYGI + CO., Bern, Switzerland

Publication Date

1954

Language

French

Binding

Soft cover

Illustrator

Various Swiss Graphic Artists

Edition

1st Edition

Condition

Good

Seller catalogs

Art & Photography

Store Description

Antiquarian and Collectible Books and Ephemera

Visit Seller's Storefront

Association Member

Members of these associations are committed to maintaining the highest standards. They vouch for the authenticity of all items offered for sale. They provide expert and detailed descriptions, disclose all significant defects and/or restorations, provide clear and accurate pricing, and operate with fairness and honesty during the purchase experience.

Seller's business information

Blank Verso Books
CA, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described
on the Abebooks web sites. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond
within 2 business days.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Payment Methods

Add to Wants