MODERN ART IN ADVERTISING: Designs for Container Corporation of America.

12.25" x 9.25". (114) pages; 39 full-color illustrations (all but 3 are full-page); 90 b/w photo illustrations; essays by Daniel Catton Rich and Walter P. Paepcke; catalogue of 89 works. Decorated taupe cloth, stamped in tan and black, gilt spine title (all designed, as were the typography and dustjacket, by Paul Rand), Near Fine (endpapers beginning to tan, else clean, unmarked, and Fine) in a just Good (spine sun-darkened and missing chips at head and foot of spine and at top of rear panel), but intact, illustrated dustjacket.(This copy includes an additional 21 tearsheets, laid in, of later post-war full-page CCA magazine advertisements, including works by Karl Knaths, Mark Tobey, Morris Graves and other US artists). Karpel E799. Ninety designs by 44 artists, including many by Herbert Bayer, Jean Carlu, A.M. Cassandre, Gyorgy Kepes, Leonard Lionni, Herbert Matter, and Toni Zepf, as well as additional appearances by Philip Evergood, William de Kooning, Fernand Leger, Richard Lindner, Henry Moore, Paul Rand, Man Ray, and Bend Shahn. The book covers the period 1937-1945 and includes CCA's wartime designs and the United Nations series, all of which were shown in an installation designed by Herbert Bayer at Chicago's Art Institute from April-July 1945. …