Magic Numbers For Sales Management: Key Measures To Evaluate Sales Success

Davis A. John

ISBN 10: 0470821876 ISBN 13: 9780470821879

Published by John Wiley & Sons Ltd, Chichester, 2007

Language: English

Condition: Used - Fine Soft cover

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290 pages. Book appears to have hardly been read and is in Fine condition throughout.

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Bibliographic Details

Title

Magic Numbers For Sales Management: Key Measures To Evaluate Sales Success

Publisher

John Wiley & Sons Ltd, Chichester

Publication Date

2007

Language

English

ISBN 10

0470821876

ISBN 13

9780470821879

Binding

Soft Cover

Edition

First Edition.

Condition

Fine

Dust Jacket Condition

None Issued

Seller catalogs

Business and Finance

About this title

Synopsis

A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship.

Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas.

Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including:

Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers
Applying metrics to different phases of the selling process
Key behaviors of the most successful sales people

Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.

About the Author

John Davis is a Practice Associate Professor of Marketing at Singapore Management University where he is also Director of the Centre for Marketing Excellence. He is the author of Measuring Marketing: 103 Key Metrics Every Marketer Needs and Magic Numbers for Consumer Marketing, and is founder of Brand New View, a global consulting and training company.
John teaches and consults with companies around the world, is a featured speaker at conferences, and is regularly sought by news media for his views on marketing, sales and branding. He has founded two award-winning companies and led marketing teams at Nike, Informix and Transamerica.
He earned his MBA from Columbia University and his BA from Stanford University.

"About this title" may belong to another edition of this title.

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