Major Gifts Unwrapped

Some organisations dream of receiving £50,000+ or even £10,000+ gifts from philanthropists and are unclear how to make this happen. This book compresses over 30 years of practice into 148 pages of easy to read essential principles. Its aim is to build your confidence as a major gift fundraiser to achieve significant gifts from individual donors for your non-profit organisation; whether large or small, whether an art gallery, university, charity, faith based work or hospice, the same principles apply. This book also contains helpful tips on how to carry out your programme lawfully. In the UK and EU this is governed by the General Data Protection Regulations (2018). Other countries will have similar regulations. If your non-profit’s major donor fundraising programme is well developed but stagnating, perhaps you have neglected some of these principles. It could be you need to audit what you are doing as described in Principle 38. This book is part one of a two part series. Book One provides 39 essential principles for a healthy major donor fundraising programming that is growing income year on year. Book Two builds on these and contains a further 49 principles for the accomplished major donor fundraiser, available in 2018.

For over 30 years Ruth has worked as a major gift fundraising consultant in the UK heading up her own Consultancy and then as Business Development Director and Board Member for the UK's Chapter One Group/Ketchum Inc Consultancy followed by Major Gift Director for the London based Domain Group. She is currently the Principal and Founder of Ascent Philanthropy. Ruth is a writer and blogger and is passionate abouot helping non-profits with their major gift programmes either by enhancing the work of the philanthropy team or overseeing the introduction of a new major gift programme. Ruth is a member of an Anglican church in Bletchley, England and is motivated by her faith to help non-profits, charities and ministries increase their income to help more beneficiaries and make the world a better place. www.ascentphilanthropy.co.uk Book Two to follow: Major Gifts Unwrapped - 49 Principles for the Accomplished Major Donor Fundraiser