The Making of a Market Guru : Forbes Presents 25 Years of Ken Fisher

Ken Fisher is founder and CEO of Fisher Investments, an independent money management firm managing over $35 billion (as of Dec. 31/09) for individuals and institutions. And, Fisher has written the monthly "Portfolio Strategy" column for Forbes magazine for the last twenty-five years―since 1984―making him, so far, the fourth longest-running columnist in the magazine’s history. During this time, he’s seen everything from the stock market crash of 1987 and the great bull markets of the 1980s and 1990s to the Tech bubble of 2000 and the global market meltdown of 2008.

Now, with The Making of a Market Guru, you’ll gain an insightful look at Fisher’s prolific career over the years and discover the high-profile market calls he’s made so far in these monthly columns. At times engaging and timely, at others revealing and informative, this book is a sweeping look at a recent and eventful slice of stock market history. You’ll read about what’s changed, but you’ll be more amazed by what hasn’t. And you’ll see investing wisdom that still applies, now and for the foreseeable future, from a quarter-century of Fisher’s concise and witty market wisdom.

Preceding Fisher’s columns for each year are a few pages of commentary―putting them in historic context, pointing out areas that are still salient, and others where Fisher’s perspective has changed over the years―highlighting key points that deserve extra attention.

Chapter by chapter, this book offers practical investment advice from a leading market voice, while:

• Looking at Fisher’s market analysis over the years and providing an industry insider’s view of major, and not-so-major, market events
• Examining how Fisher called three of the last four bear markets
• Showing that what many commonly think impacts markets doesn’t―and some very surprising things that do impact markets that few are aware of.
• And much more

The more things change, the more they stay the same―at least when it comes to investing. And seeing history through the eyes of a market guru can help improve your overall investment endeavors today. If you take the time to read this unique, historic compilation, you’ll be taking your first steps to understanding how to become your own market guru.

AARON ANDERSON is a Capital Markets Research Analyst who holds BS degrees in geophysics from the University of California, Santa Barbara, and applied economics from the University of San Francisco. His first book, Own the World, was published in 2009 by John Wiley & Sons. He writes a regular column for MarketMinder.com titled "The Global View." Aaron, his wife, Kim, and daughter, Olivia, reside in Danville, Callifornia.

KEN FISHER HAS had an illustrious career. He is the founder and CEO of Fisher Investments, an independent money management firm managing over $35 billion for individuals and institutions. And, Fisher has written the monthly "Portfolio Strategy" column for Forbes magazine for the last 25 years, making him, so far, the fourth longest-running columnist in the magazine's history. During this time, he's witnessed everything from the stock market crash of 1987 and the great bull markets of the 1980s and 1990s to the Tech bubble of 2000 and the global market meltdown of 2008.