Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts

The best practices in corporate sustainability performance are no longer the exclusive domain of companies like Ben & Jerry's or The Body Shop, as they were a decade ago; now, large, multinational companies like G.E. and Wal-Mart are leading the way with significant financial and organizational commitments to social and environmental issues. However, good intentions aren't enough. Whether motivated by concern for society and the environment, government regulation, stakeholder pressures, or economic profit, managers and strategists need to continue making significant changes to more effectively manage their social, economic, and environmental impacts – and to remain competitive. The guidance they need to do that is in this book.

Marc Epstein has produced the ultimate "how-to-do-it" guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually making sustainability work for organizations. With a growing number of corporate leaders asking for urgent help in "getting this done," the timing of the book could not be better.

* A comprehensive guide to implementing and evaluating corporate sustainability initiatives
* Combines a thorough grounding in the latest research with the best practices of 100 organizations worldwide, including prominent companies such as Canon, Coca-Cola, Dell, FedEx, General Mills, Johnson & Johnson, Nestle, Starbucks, Warner Brothers

The best practices in corporate social responsibility (CSR) are no longer the exclusive domain of companies like Ben & Jerry's or the Body Shop; now even companies like GE and Wal-Mart are making significant financial and organizational commitments to social and environmental issues. But senior executives are realizing that implementing sustainability is particularly challenging. While a lot has been written on ethical and strategic factors, there is a dearth of information on the practical nuts and bolts of implementation and virtually nothing on how to measure the results.

In Making Sustainability Work, Marc Epstein builds on his influential and highly respected previous work to produce the ultimate how-to guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually putting sustainability ideas into practice.

Drawing on the latest research and the best practices of 100 companies worldwide, Epstein provides an extraordinarily complete model for implementing sustainability initiatives. He covers the role of senior managers and corporate boards in leading and governing sustainability activities; organizational design issues that can improve sustainability; integration of social risk factors into capital investment, costing, and risk management systems; incentives and rewards to improve sustainability performance; identification and measurement corporate social, environmental, and economic impacts; and much more.

Many books have been published that describe the need for improved corporate citizenship, but Making Sustainability Work is the first truly thorough guide to going from intention to reality.

"Moves CSR from the theoretical to the practical, offering real-life tools, processes, and metrics for creating a true corporate framework for sustainability."
--Brad Shaw, Senior Vice President, The Home Depot