Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
Language: English
Published by Kogan Page, 2018
- First Edition
- Softcover
- Used
Seller: 3rd St. Books, Lees Summit, MO, U.S.A.3rd St. Books
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- Title
- Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
- Author
- McDonald, Malcolm; Oliver, Grant
- Publisher
- Kogan Page
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749481765
- ISBN 13
- 9780749481766
- Edition
- 1st Edition
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. This book will show you how to develop a financially quantified value proposition that drives growth.
A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.
Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.
"Synopsis" may belong to another edition of this title.
About the Author
Grant Oliver is Managing Director at 90 Day Action Plan, and has over 20 years experience in software, IT and management consultancy as CEO, Interim Manager, Managing Director, Sales and Marketing Director and Non-Executive Director. His background spans a range of companies from start-ups to listed software companies such as @UK plc and Sherwood International plc. He has also held positions as an interim IT director in the NHS, a Finance Director of a software company and a Non Executive Director of a Housing Association advising on IT and Procurement and a member of the Audit Committee.
"About the title" may belong to another edition of this title.
3rd St. Books
Lees Summit, MO, U.S.A.
AbeBooks seller since October 9, 2004
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