An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear. SIGNED, "Good luck in your work. / It's important for so many / Michael Morley (signature) / 1999", by author Michael Morley directly on the front free end paper; Morley provides a comprehensive guide to managing your global reputation. He covers the basics of international public relations, including the history and philosophy of the field, and discusses the different dynamics of public relations, such as the media, public opinion, and the corporate culture. He also provides detailed case studies of influential public figures and organizations, and provides tips for how to improve your own public image. This essential guide will help you understand and improve your international public relations strategy.; 8vo; 172 pages; Signed by Author.

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Bibliographic Details

Title

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - 1st Edition/1st Printing

Publisher

New York University Press, Washington Square, NY

Publication Date

1998

Language

English

ISBN 10

0814756166

ISBN 13

9780814756164

Binding

Hardcover

Edition

First Edition; First Printing.

Condition

Fine

Dust Jacket Condition

Near Fine

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About this title

Synopsis

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

About the Author

Michael Morley is President of Edelman Public Relations, New York, and Deputy Chairman, Worldwide.

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