Management Communication: A Guide

Based on the assumption that management occurs through communication, this text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooks--they can either read chapters in sequence or access specific sections to research particular issues and concepts.

1. Managing by Communicating You Manage by Communicating Communicating Is the Purposeful Exchange of Messages I. The Management Communication Process 2. Overview of the Management Communication Process Process and Product Analyze Design Create Verify 3. Analyzing Outcomes and Audiences Goals, Outcomes, and Audiences Single and Multiple Goals Understanding Goals as Outcomes Audiences Single and Multiple Audiences Types of Audiences Audience Needs--and Yours 4. Analyzing Media and Timing Media for Communicating Matching Media Timing 5. Designing the Communication Product Writing in Traffic Getting Attention Developing Buy-In Brainstorming Using the Appropriate Genre Developing Modules Designing for Access Outlining 6. Creating the Communication Product: Visuals and Text Choosing Between Visuals and Text Creating Visuals Creating Text Designing the Screen or Page Branding 7. Creating the Communication Product: Emphasis on Speaking Interpersonal Communication Meetings Presentations 8. Creating the Communication Product: Emphasis on Writing Memos Letters E-Mail Proposal Final Reports 9. Verifying the Communication Product Take an External Perspective Verify While and After You Write Verify Against Your Standards Verify the Information Verify the Expression Getting and Giving Help in Verifying II. Communicating in Groups 10. Managing Group Communication Understanding Group Dynamics and Team Process Using the 4-S Model to Create a Team Product Managing Team Writing Projects Managing Team Speaking Projects 11. Collaborating with Technology Developing the Virtual Team Conducting Virtual Meetings Staying in Touch via E-Mail Annotating Drafts Capturing the Team's Knowledge III. Appendixes A. Conventions of Language and Usage Inclusive Language Conventions of Sentence Structure Conventions of Punctuation B. Conventions of Format Memo Letter Report C. Dealing with the Public and Crisis Communication The Manager's Expanded Role in Corporate Communication Dealing with the Public Dealing with a Crisis