Title: Managing Activism: A Guide to Dealing with Activists and Pressure Groups (PR in Practice)
Publisher: Kogan Page
Publication Date: 2001
Language: English
ISBN 10: 074943435X
ISBN 13: 9780749434359
Binding: Soft cover
Edition: 1st Edition.
Condition: Very Good

About this title

Synopsis

Activists and pressure groups can present a serious threat to organizations. An activist group intent on creating opposition can do untold damage to an organization`s reputation, sales, profits and share price. While this sort of action can be destructive, in many cases the motives of the activists are worthy. How can an organizer protect itself without creating a public relations nightmare? The author provides realistic solutions and covers important areas like:

•The dynamics of pressure groups
•Assigning responsibility
•Building relationships
•Media relations
•Handling emergencies

About the Author

Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.

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