Managing Activism: A Guide to Dealing with Activists and Pressure Groups (PR in Practice). This item is unavailable.
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Language: English
Published by Kogan Page, 2001
- First Edition
- Softcover
- Used
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- Title
- Managing Activism: A Guide to Dealing with Activists and Pressure Groups (PR in Practice)
- Author
- Deegan, Denise
- Publisher
- Kogan Page
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 074943435X
- ISBN 13
- 9780749434359
- Edition
- 1st Edition.
Activists and pressure groups can present a serious threat to organizations. An activist group intent on creating opposition can do untold damage to an organization`s reputation, sales, profits and share price. While this sort of action can be destructive, in many cases the motives of the activists are worthy. How can an organizer protect itself without creating a public relations nightmare? The author provides realistic solutions and covers important areas like:
•The dynamics of pressure groups
•Assigning responsibility
•Building relationships
•Media relations
•Handling emergencies
"Synopsis" may belong to another edition of this title.
About the Author
Denise Deegan runs a specialist healthcare PR agency in Dublin, where her clients include several leading international pharmaceutical companies. She also lectures for the Diploma in Public Relations at the Fitzwilliam Institute in Dublin.
"About the title" may belong to another edition of this title.