Managing High-Tech Services Using a CRM Strategy
Language: English
Published by CRC Press LLC, 2002
- First Edition
- Hardcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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Condition: Used - Very good
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- Managing High-Tech Services Using a CRM Strategy
- Author
- Blumberg, Donald F.
- Publisher
- CRC Press LLC
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1574443461
- ISBN 13
- 9781574443462
- Edition
- 1st Edition.
- Item weight
- 1.554 pounds
- Dimensions
- N/A
As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling you to gain and retain a competitive edge for your company.
This book highlights issues and problem-solving applications including:
This volume provides a fresh and incisive look at how to successfully manage service businesses. The author shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service business, both strategically and tactically, generating significantly increased top line revenues and bottom line profitability. A core element of this overall customer strategy is CRM, which gives you the tools, systems, and infrastructure you need to get and stay ahead in today's hyper competitive business environment.
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Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
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