Managing Markets and Customers : Management Extra

Explores what market orientation means and the key things you need to be able to do as a manager to make a difference. This book explores how to improve customer satisfaction and customer relationships. It lets you evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer.

Stuck for ideas, inspiration or just want to work differently? Management Extra
brings all the best management thinking together in one package.The books are
practical and well structured to provide an in depth treatment of these
management topics.

Titles in the series:
* Business Environment
* Change Management
* Development for High Performance
* Effective Communications
* Financial Management
* Information and Knowledge
Management
* Leadership and Management in
Organisations
* Leading Teams
* Making Sense of Data and
Information
* Managing Markets and Customers
* Managing for Results
* Managing Health, Safety andWorking
Environment
* Managing Legal and Ethical Principles
* Managing Yourself
* PositiveWorking Relationships
* Project Management
* Quality and Operations Management
* Reaching Your Goals Through Innovation
* Recruitment and Selection
* Reputation Management

This series fuses key theories and concepts with applied activities to help
managers examine how they work in practice.The books are created with
individuals in mind.They are designed to help you improve your management
skills. Management Extra can also be used in conjunction with management
programmes of study aligned to standards.
Each of the books has case studies, self assessments and activities all underpinned
by knowledge and understanding of the frameworks and techniques required to
improve performance. Management Extra provides managers and trainers with a
handbook for action and development.


You found it what a find! A practical
resource packed with all the relevant
theory and suggested activities to
support your professional development.
An essential resource to have at your
fingertips, jump in and enjoy.
Russell Jeans
Learning and Development Manager,
ntl

All the essential concepts are here,
presented in an easily digestible format
with lots of up to date case studies and
references but, most importantly, with
plenty of thought provoking activities
and self-diagnostic exercises to make
the learning personal and transferable.
Peter Manning
Head of Training & Development,
News International Newspapers Ltd