Managing Markets and Customers: Revised Edition (Management Extra)
Language: English
Published by Routledge, 2008
- First Edition
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
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Add to basketItem description from seller
Seller Inventory # V9780080557397
- Title
- Managing Markets and Customers: Revised Edition (Management Extra)
- Author
- Elearn
- Publisher
- Routledge
- Publication year
- 2008
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0080557392
- ISBN 13
- 9780080557397
- Edition
- 1st Edition
More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
Galway, GY, Ireland
AbeBooks seller since February 27, 2001
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