Discusses the fundamental principles, methods, and strategies of managing a nonprofit organization, offering practical advice on leadership, decision making, goals, marketing, development, and resources

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Drawing from his 25 one-hour audio cassette series, The Non-Profit Drucker ( LJ 9/1/89, p. 232) , Drucker has put together his ideas on the tasks, responsibilities, and practices necessary to manage nonprofit organizations. Included are interviews with prominent leaders and experts in nonprofit organizations, including Philip Kotler of Northwestern University, Max DePree of Herman Miller, Albert Shanker of the AFL-CIO, and Frances Hesselbein of the Girl Scouts. Drucker looks at the mission statement, strategies, marketing, performance, and personnel as they apply to nonprofit organizations. Using many examples, he identifies the characteristics necessary for nonprofit organizations to survive and meet the needs of today's society. Sure to be popular; recommended for most libraries.
- Michael D. Kathman, St. John's Univ., Collegeville, Minn.
Copyright 1990 Reed Business Information, Inc.

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