Managing Sport Business: An Introduction (Foundations of Sport Management)

Hassan, David

ISBN 10: 041557028X / ISBN 13: 9780415570282

Published by Association Azzedine Alaia and Carla Sozzani Editore, 2012

About this Item

This introduction to the theory and practice of sports management helps managers to understand the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management. This is a second hand book, it is in a condition similar to new with no visible signs of wear except for a small dent to top edge of back cover.

Seller Inventory # 027273

Bibliographic Details

• Title: Managing Sport Business: An Introduction (Foundations of Sport Management)
• Publisher: Association Azzedine Alaia and Carla Sozzani Editore
• Publication Date: 2012
• Language: English
• ISBN 10: 041557028X
• ISBN 13: 9780415570282
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Near Fine
• Seller catalogs:
  • Business

About this title

Synopsis

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

About the Author

Linda Trenberth is Senior Lecturer in Management and Head of the Management Department in the School of Business at Birkbeck, University of London. She has edited several texts in this area. Her main research expertise is in the area of HRM and Performance and workplace stress and coping.

David Hassan is Senior Lecturer in Sport Studies at the University of Ulster. His research expertise concerns the relationship between sport and national identity, the politics of sport and sport governance. He is the Academic Editor of Sport in Society, an international, peer-reviewed journal published by Taylor and Francis Ltd. He is also a Series Editor of Foundations of Sport Management (with Dr Allan Edwards) published by Routledge.