6.75 X 1.25 X 10 inches; 285 pages; markings and highlighting on a few pages. Light creasing on front free endpaper. Light foxing on the top exterior edge of textblock. Minor creasing and wear on DJ rear's top edge. Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.

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Bibliographic Details

Title: The Market Driven Organization Understanding, Attracting, and Keeping Valuable Customers
Publisher: Free Press, New York, NY
Publication Date: 1999
Language: English
ISBN 10: 0684864673
ISBN 13: 9780684864679
Binding: Hardcover
Edition: First Edition; Second Printing.
Condition: Good
Dust Jacket Condition: Very Good-

About this title

Synopsis

A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.

About the Author

George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.

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True Oak Books LLC
446 New Paltz Rd, APT 6, Highland, NY, 12528, U.S.A.

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