Market Research and Scientific Distribution. Intelligence in Selling

Hardback. First Edition. Shelf wear to edges of D/J. Slightly sunned spine to D/J. Contents: Acknoeldgements. Preface. Part One: Market Research - Introduction to Market Research. Organization of Research. Planning the Procedure. Sampling. The Interview. Questionnaires. Survey Responsibilities. Processing the Data. Interpretation of Results. What the Sponsor Can Do To Help. Staff Selection and training. Special Research Techniques. Appendices (To Part One). Part Two: Scientific Distribution - Introduction to Markeing. Branding. The Container, Packaging and Display. Resale Price Maintenance. Channels of Distribution. Self-Service. Export. Sales Control. Sales Organization. The Sales Force. Advertising and Sales Promotion. Certain Aspects of Commerical Law. Check List of Basic Marketing and Research Problems. General Appendices. Index. Illustrated. 362 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).…