The Market Value Process: Bridging Customer & Shareholder Value
Cleland, Alan S.; Bruno, Albert V.
ISBN 10: 0787902756 ISBN 13: 9780787902759
Published by Jossey-Bass (edition First Edition), 1996
Used
Hardcover
From
BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since February 2, 2016
This specific item is no longer available.
About this Item
Description:
With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0787902756-8-1-29
Synopsis:
Discover a unique, cross-functional approach to developingstrategy
Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
About the Author:
Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Market Value Process: Bridging Customer ...
Publisher: Jossey-Bass (edition First Edition)
Publication Date: 1996
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included
Edition: First Edition.