B to B Marketing: Creating & Implementing a Successful Business-To-Business Marketing Program

Duffy, Philip G.

ISBN 10: 1557382999 ISBN 13: 9781557382993

Published by Probus Professional Pub, U.S.A., 1992

Language: English

Condition: Used - Fine Hardcover

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Book is clean with no marks or page folds. Bookseller Inventory BS/ME3104.

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Bibliographic Details

Title

B to B Marketing: Creating & Implementing a Successful Business-To-Business Marketing Program

Publisher

Probus Professional Pub, U.S.A.

Publication Date

1992

Language

English

ISBN 10

1557382999

ISBN 13

9781557382993

Binding

Hardcover

Edition

1st Edition

Condition

Fine

Dust Jacket Condition

Near Fine

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Sold

About this title

Synopsis

Discusses the special demands of the business to business marketing and selling process, with information on designing information systems, analyzing the competition, and forecasting a company's sales

"About this title" may belong to another edition of this title.

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