Series: Routledge Library Editions: Marketing. Num Pages: 380 pages, black & white illustrations. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 23. Weight in Grams: 612. . 2014. 1st Edition. hardcover. . . . .

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Bibliographic Details

Title: The Marketing Environment (RLE Marketing): Volume 15 (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138792349
ISBN 13: 9781138792340
Binding: Hardcover
Edition: 1st Edition
Condition: New

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Synopsis

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

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