Marketing and Information Technology the Strategy , Application and Implementation of IT in Marketing

O'Connor; Galvin, Eamonn

ISBN 10: 0273626442 / ISBN 13: 9780273626442

Published by Pitman Publishing, Great Britain, 1997

About this Item

Softcover Marketing and Information Technology the Strategy , Application and Implementation of IT in Marketing 289pp We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.).

Seller Inventory # 073677

Bibliographic Details

• Title: Marketing and Information Technology the Strategy , Application and Implementation of IT in Marketing
• Publisher: Pitman Publishing, Great Britain
• Publication Date: 1997
• Language: English
• ISBN 10: 0273626442
• ISBN 13: 9780273626442
• Binding: Soft cover
• Edition: First Edition
• Condition: Very Good
• Seller catalogs:
  • Academic Education Learning Business

About this title

Synopsis

This is a comprehensive overview of the relationship between marketing and information technology using practical examples and case studies. This guide shows for both marketing and IT professionals how to unleash the potential of IT. Each chapter includes learning objectives and assignment questions. Topics include: the changing role of IT in marketing and the potential of new technologies; hot concepts, such as relationship marketing and micro segmentation; customer databases and information warehouses; the role of IT in customer services and sales; and selecting and implementing marketing systems. The final chapter on future developments covers expected future trends in the area of marketing information systems.