Marketing: Planning and Strategy with Online Study Tools 12 months (Paperback)

Language: English

Published by Cengage Learning Australia, South Melbourne, 2011

0170189392 / 9780170189392

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  • Softcover
  • New
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Paperback. While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures. While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haleys renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780170189392

Title
Marketing: Planning and Strategy with Online Study Tools 12 months (Paperback)
Author
Subash Jain
Publisher
Cengage Learning Australia, South Melbourne
Publication year
2011
Condition
new
Binding
Paperback
Language
English
ISBN 10
0170189392
ISBN 13
9780170189392
Edition
1st Edition

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

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