Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. Series: Routledge Library Editions: Marketing. Num Pages: 234 pages, black & white illustrations. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 430. . 2015. 1st Edition. paperback. . . . .

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Bibliographic Details

Title: Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2015
Language: English
ISBN 10: 113898051X
ISBN 13: 9781138980518
Binding: Soft cover
Edition: 1st Edition
Condition: New

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Weinstein, Arnold K.

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