Markets of One Creating Customer-unique Value Through Mass Customization

Gilmore, James H. and B. Joseph Pine III, Edited with an Introduction By

ISBN 10: 1578512387 / ISBN 13: 9781578512386

Published by A Harvard Business Review Book, 2000

About this Item

Green cloth with gold lettering on spine. 210 pages.

Seller Inventory # 020013

Bibliographic Details

• Title: Markets of One Creating Customer-unique Value Through Mass Customization
• Publisher: A Harvard Business Review Book
• Publication Date: 2000
• Language: English
• ISBN 10: 1578512387
• ISBN 13: 9781578512386
• Binding: Hard Cover
• Edition: 2nd Printing
• Condition: Fine
• Dust Jacket Condition: Fine
• Seller catalogs:
  • Business and Economics

About this title

Synopsis

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

About the Author

James Gilmore and Joe Pine are co-founders of Strategic Horizons LLP of Aurora, Ohio, and authors of The Experience Economy: Work Is Theatre & Every Business a Stage (HBS Press, 1999).