Media Across Borders: Localizing TV, Film and Video Games

Esser, Andrea; Miguel A. Bernal-Merino; Iain Robert Smith (Editors)

ISBN 10: 1138809454 / ISBN 13: 9781138809451

Published by Routledge Taylor & Francis Group, New York, 2016

About this Item

Like New. Minor scuffing to boards. Binding is super tight, pages are clean.

Seller Inventory # 10943

Bibliographic Details

• Title: Media Across Borders: Localizing TV, Film and Video Games
• Publisher: Routledge Taylor & Francis Group, New York
• Publication Date: 2016
• Language: English
• ISBN 10: 1138809454
• ISBN 13: 9781138809451
• Binding: Hardcover, 237 pages
• Edition: First Edition.
• Condition: Like New
• Seller catalogs:
  • First Editions
  • Science

About this title

Synopsis

What happened when Sesame Street and Big Brother were adapted for African audiences? Or when video games Final Fantasy and Assassins’ Creed were localized for the Spanish market? Or when Sherlock Holmes was transformed into a talking dog for the Japanese animation Sherlock Hound? Bringing together leading international scholars working on localization in television, film and video games, Media Across Borders is a pioneering study of the myriad ways in which media content is adapted for different markets and across cultural borders. Contributors examine significant localization trends and practices such as: audiovisual translation and transcreation, dubbing and subtitling, international franchising, film remakes, TV format adaptation and video game localization. Drawing together insights from across the audiovisual sector, this volume provides a number of innovative models for interrogating the international flow of media. By paying specific attention to the diverse ways in which cultural products are adapted across markets, this collection offers important new perspectives and theoretical frameworks for studying localization processes in the audiovisual sector.

For further resources, please see the Media Across Borders group website (www.mediaacrossborders.com), which hosts a ‘localization’
bibliography; links to relevant companies, institutions and publications, as well as conference papers and workshop summaries.

About the Author

Andrea Esser is a Principal Lecturer in Media and Communications at the University of Roehampton, UK

Iain Robert Smith is a Lecturer in Film at the University of Roehampton, UK

Miguel Á. Bernal-Merino is a Senior Lecturer in Game and Media Localisation at the University of Roehampton, UK