Microsoft Dynamics CRM 4 For Dummies (Paperback)

Joel Scott

ISBN 10: 0470343257 / ISBN 13: 9780470343258

Published by John Wiley & Sons Inc, New York, 2008

About this Item

Paperback. Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are youre already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start! Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsofts CRM solution in a jiffy. Whether youre considering a CRM system for the first time or youve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to: Maintain and manage all your customer informationPersonalize Microsoft CRM to work for your businessSet up CRM to support sales, marketing, and customer serviceUse the Outlook clientManage territories and business unitsCreate and manage activitiesGenerate quotes and invoicesImplement and manage a marketing campaignWork with contracts, and much more Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line! Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780470343258

Bibliographic Details

• Title: Microsoft Dynamics CRM 4 For Dummies (Paperback)
• Publisher: John Wiley & Sons Inc, New York
• Publication Date: 2008
• Language: English
• ISBN 10: 0470343257
• ISBN 13: 9780470343258
• Binding: Paperback
• Edition: 1st Edition
• Condition: new

About this title

Synopsis

Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start!

Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft’s CRM solution in a jiffy. Whether you’re considering a CRM system for the first time or you’ve decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:

• Maintain and manage all your customer information
• Personalize Microsoft CRM to work for your business
• Set up CRM to support sales, marketing, and customer service
• Use the Outlook client
• Manage territories and business units
• Create and manage activities
• Generate quotes and invoices
• Implement and manage a marketing campaign
• Work with contracts, and much more

Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!

About the Author

Joel Scott is president of Computer Control Corporation and a well-known speaker on CRM and related technologies. David Lee is president of Vertical Marketing Inc., a software consulting firm. Scott Weiss is president and CEO of Core Solutions, Inc., a CRM consulting firm.